Peloton has developed a cult-like following with their connected exercise equipment and online class programming. Interest and demand in their products, especially their signature Peloton Bike, had been growing steadily prior to the pandemic. But in the months after the pandemic started, it rocketed to new heights, nearly tripling their estimated website visitor traffic in just one year from March 2020 to March 2021.
Peloton Monthly Website Traffic (March 2020 to March 2021)
That interest appears to be waning now, as our data shows that website traffic has been declining nearly every month since reaching the high point on April 3rd.
Peloton Weekly Website Traffic (April 3rd 2021 to October 30th 2021)
This decline in growth was reflected in their recent quarterly earnings where the company reported weakening sales and engagement metrics. Investors were shocked and the stock dropped approximately 40% over the next few days. Of course, based on our website traffic trends for Peloton, which have been available for weeks since Q3 ended in September, they could have seen this coming.
Savvy investors should look for as much information as possible prior to earnings reports, including estimated website traffic reports from companies like Website IQ. Subscribe today to access monthly, weekly and daily traffic data for Peloton, and many other publicly traded companies.